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Dubai, Dubai
United Arab Emirates

Art Week brings together Dubai’s thriving creative industries into a week-long celebration of arts and culture.

It’s Not Easy Being Seen

Alserkal Avenue

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It’s Not Easy Being Seen

  • in front of Nadi Al Quoz Dubai UAE (map)

It’s Not Easy Being Seen


Farah Al Qasimi’s It’s Not Easy Being Seen is a two-part commission that explores the invisible labour of women in the cycle of creation and consumption through the mediums of photography, performance and video. The first element presented in November 2016 was a billboard in The Yard at Alserkal Avenue; the second element presented in March 2017 includes a series of short videos that explore the effects of capitalism on the female body and reference the intimate relation between artistic labour and creative production. 


13 March – 29 April 2017

Location: in front of Nadi Al Quoz

Image caption: 

Farah Al Qasimi, It’s Not Easy Being Seen, 2016-17, commissioned by Alserkal Programming


Earlier Event: March 13
Zayed University
Later Event: March 13
Different Air